We are experts in digital marketing for hotels and resorts, dedicated to helping you attract a greater number of direct booking customers.
We offer a number of services designed to promote and encourage direct bookings.
Retargeting is a highly cost-effective and successful method of marketing to people who have previously shown interest in your brand. Let’s unpack that for you.
So you are probably marketing your property through a multitude of channels, like traditional travel agencies, print and digital media, online booking platforms, online travel agents, DMCs and more.
When a potential customer considers your property, more often than not they will visit your website to gain more information about your property.
It is at this point where the magic happens. We will have installed a snippet of code on your website that allows us to create a digital footprint (or “cookie”) on the visitor’s device.
This digital footprint (cookie) enables us to serve highly targeted and relevant advertisements to their social media profiles, such as Instagram and Facebook.
Imagine you are a company providing unique experiences in Dubai. You offer 20 different adventures. One of these is an Overnight Desert Camping Experience. If a visitor on your website views the Overnight Desert Camping Experience page, we can deliver ads specifically for this experience to them, incorporating incentives to encourage direct bookings with you.
We could display an ad that says
Book Your Overnight Desert Camping Experience with us now and receive a complimentary upgrade.
What we would not do, is show them an ad about Waterskiing or Wine tasting. We only show ads that are relevant to the web pages they viewed on your website.
How much does it cost?
Probably a lot less than you think. You can test this strategy with an ad spend of as little as £300 ($390) per month. Our ads management fee starts from £450 ($500) per month and is based on the number of ad variations we will need to create and the number of offers you wish to promote.
Want to give remarketing a try?
If you would like to try our remarketing ads service, please get in touch. We do not require long-term contacts.
Our service is quick and easy to start and just as quick and easy to terminate. We want you to stay with us because we deliver results, not because you are tied into a contract. So just to be clear, our service is month-to-month. You can cancel within 5 business days of the start of the new month. You will be hard-pressed to find an agency that offers better cancellation terms.
So what are you waiting for? Give it a try. Fill in the form below to get started.
I am interested, but it sounds complicated
Well, the good news is it’s very easy to get started. We can provide your developers with easy-to-follow instructions on how to install the tracking code. It should take them no more than 10 minutes to install. Alternatively, if your website is built on WordPress or Webflow we can install the tracking code for you.
That’s the technical stuff sorted. We’ll then configure the ad campaign and create your ads. We will create many different ads to test which ones work best. In fact, this is a never-ending process. We continue to test ad variations to find the optimum ad and to prevent ad fatigue.
So there you have it. There really is no good reason, not to give this a try.
Google ads are shown in response to a Google search. For example, a user may search for “Botswana safari big 5”. With Google ads, you are able to display your website at the top of the results. This is particularly handy if your website is not ranking high organically on Google search results. The trick is to target keyword search terms with high booking intent.
Get in contact with us if you would like to try Google Ads for your hotel or resort.
Social media ads
Social media ads are perfect for creating brand awareness. Unlike Google ads, Social Media ads are not delivered as a direct response to a user search. However, we can target various demographics and interests to ensure your ads reach the right type of person.
Get in contact with us if you would like to try Social Media Ads for your hotel or resort.